There has been a lot of chatter about social media and whether is works for small businesses. I am in the mindset that if I have the opportunity to engage with someone that I would not have been able to connect with without using social media applications (ie twitter , linkedin , facebook ), than it's worth it.
I agree with the critics that say that social media is time consuming. That is the whole point. You are giving people your time and that is what makes social media so different. It is allow people to communicate with you on a completely different level. When a customer is really pleased with your product or service they have an opportunity to communicate this message to you and allow your other customers to view this testimonial/recommendation.This works both ways, a person also has the ability to compain about your product or service. Some may view this as a negitive thing, but in reality, if you take the time to fix the problem, where everyone can see it, then you have not only satisfied one customer, but distled trust to all your other customers. They now know that if they had a problem with your product or service, it would be taken care of immediately and done right.
Here are some great tools to show you how you are doing with Twitter and what people are saying about you.
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Posted by: Hailey Clark
What is Twitter anyway?
Views : 24825
Have you been Twittering? Do you Tweet? Or do you just feel like a twit?
Twitter is a content distribution platform. Its purpose is to allow you to send out real-time messages in 140 character or less. Often in these messages you will link to your blog or other great information that maybe of interest to your followers. It keeps people updated on what’s going on with you and/or your business.
If your business is thinking about using Twitter, here are some tips from the Co-Founder of Twitter Biz Stone:
1) Listen, pay attention and engage your audience
2) Show your audience that you care
3) Give your audience some great advice or tips about your product or service
4) Answer questions that your audience may have
There is no exact science to using Twitter to improve your business, but by following these simple tips above you are bound to see some success. Jet Blue and Comcast have integrated Twitter into their business model and are now noticing more customer engagement and loyalty. So there you have it folks – Tweeting is good for business.
There has been a lot of chatter about social media and whether is works for small businesses. I am in the mindset that if I have the opportunity to engage with someone that I would not have been able to connect with without using social media applications (ie 
