It's called Social Media Marketing, and it's making a profound impact on marketing strategies for organizations of all sizes.

Moving Mountains Media has combined efforts with the experts at Social Media Wave to give you the benefits of both Web 2.0 technologies and social media marketing.  Find out what SMW have to say about Social Media Marketing...

Social Media Marketing is augmenting, enhancing, and, in some companies, replacing "old" forms of marketing. It's radically different from traditional forms of marketing in a few fundamental and dramatic ways.

Social Media Marketing characteristics:

• It's a multi-way dialog. Brands talk to customers, customers talk to brands, and - perhaps most importantly - customers talk to each other. This is a new type of engagement that was never possible until the arrival of Web 2.0.
• It's participatory. Social media marketing depends on user participation - that's what makes it social. To truly be Social Media Marketing, your users must participate.
• It's user-generated. Most of the content and connections in an online community are created by the users - not by the brand. Sure, there will be content and conversations that are brand-generated, but they will be the minority. The goal is to get your users to talk.

Social Media Wave enables Social Media Marketing by building on-line communities that combine four key areas of capability:

• User-generated content (blogs, wikis, discussions, photos, videos, voting, etc.)
• Social networking (friend lists, user-created groups, status, presence, etc.)
• Member Profiles. Most of the content and connections in an online community are created by the users - not by the brand. Sure, there will be content and conversations that are brand-generated, but they will be the minority. The goal is to get your users to talk.
• Enterprise security and control. Depending on the scope of your SM project, Social Media Wave can offer a completely outsourced or "Cloud" computing model which provides you with a fully secure and private place to do business in. If your project needs to be integrated into existing IT frameworks for authentication, directories/profiles and security schema, we can accommodate an enterprise level hybrid solution.

Social Media Wave is a company helps companies use social media to engage with their customers, prospects, and partners in ways that have never before been possible.

Contact us today to see how we can help you bring your business to new heights!