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Why can running a small business be so tough? Well, there are lots of reasons, but the key reason is not that you don't have a good product or service, it is that now one knows that you have a good product or service! So how do they find you? Well Chris Brogan from Inbound Marketing Summit Says...
"Companies are learning that real, two-way conversations via blogs, via
social networks, via video and podcasting tools, is a great new way of
content marketing, where the relationship-building feels more genuine,
where people explore the chance to understand the humans behind a
product, and where somewhat more meaningful connections can be made.
The tools aren't especially difficult to use, once you experience them.
The culture of the online world is different than old fashioned
marketing, but it's not insurmountable to learn the right lessons to
move forward. Understanding how to shift from push marketing to inbound
marketing takes a little bit of practice and execution, but the results
speak quickly towards your intended goals"
Here are some steps that we feel will help you get on the right track:
Step 1.Take some time and ask yourself these questions:
a) What your business is about?
b) Who are your customers?
c) What are you goals for one week, 3 months, a year from now?
d) How much time would you like to spend on your business? How much time do you spend now?
Step 2. Express this vision online. You need a website that expresses who you are, what your about, and what you do very clearly.
Step 3. Give people something. If they took the time to find you online, give them something for taking that time (ie. free newsletter, sample of your product, a great article...etc).
Step 4. Use tools that help you get noticed. Obviously business blogging is a great way to create an online presence, but there are others. Facebook , twitter , Linked In , Xing , Delicious, Podcasting , You Tube ...etc.
Step 5. Keep it up! If you start out with a bang and then drizzle out to a mere nothing, what are people going to think? They are going to think you will do the same to them! This definitely something you want to avoid!
Not everyone is technologically savvy or wants to be. Trust me, there are days when I am outside enjoying nature that I don't want to see another computer! But the fact of the matter is, that is the way the world works. We can either fight it or go with the flow. I have always found that going with the flow was a lot more fun! That is why we are here...to help make things easy! Contact us today for a free consultation!
Enjoy the ride!
Hailey Clark
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