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The use of Web 2.0 for business purposes, is both an internal and customer-facing, Enterprise. At its core, Web 2.0 is about harnessing collective intelligence
and from that idea most concepts regarding Web 2.0 were built.
The Web has changed significantly from the way it was used in the past, to today and into the future. Although things are changing due to Web 2.0 capabilities, most websites are still using old forms of communication. That means pushing content on to their visitors and not allowing them to communicate back. The most successful websites out there allow their customers to interact with them, engage in conversation and elicitate contribution.
Two-way communication can be achieved by blogging, social bookmarking, polls, custom capture...etc. There are so many applications today to help you reach your customers, create long term relationships, which effectively builds your business.
"The theory is applying these techniques to your business
would result in much more vibrant, high-value relationships with
customers and even suppliers and partners. Particularly in service
industries, Web 2.0's two-way conversations would provide instant
feedback, rapid evolution of offerings through co-innovating with the
people actually using the products, and even true symbiotic
relationships where your customers are also your key suppliers. Not
sure this will happen? Web 2.0 essentially describes what worked well
in Web 1.0 and companies like Amazon have turned this type of two-way
customer relationship into a virtual art form, providing better
services to their customers as a result with things like custom product
recommendations, and harnessing their users content for use by other
users (ratings, reviews, etc.)" - Dion Hinchcliffe
We are all looking for
cost effective ways to promote our business. Right now, with the
evolution of the web, utilizing Web 2.0 capibilies is the way to do it.
For a reasonable set-up fee and a low cost monthly fee you could be up
and running with a finely tuned marketing machine!
Let us help! Contact us
"The theory is applying these techniques to your business
would result in much more vibrant, high-value relationships with
customers and even suppliers and partners. Particularly in service
industries, Web 2.0's two-way conversations would provide instant
feedback, rapid evolution of offerings through co-innovating with the
people actually using the products, and even true symbiotic
relationships where your customers are also your key suppliers. Not
sure this will happen? Web 2.0 essentially describes what worked well
in Web 1.0 and companies like Amazon have turned this type of two-way
customer relationship into a virtual art form, providing better
services to their customers as a result with things like custom product
recommendations, and harnessing their users content for use by other
users (ratings, reviews, etc.)" - Dion Hinchcliffe
We are all looking for cost effective ways to promote our business. Right now, with the evolution of the web, utilizing Web 2.0 capibilies is the way to do it. For a reasonable set-up fee and a low cost monthly fee you could be up and running with a finely tuned marketing machine!
Let us help! Contact us
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